|
The Executive Role
in Sponsoring Change |
|
|
A recent US survey found that large companies are currently running an average of four major transformation projects. The need for leadership during such radical change is widely recognized, yet what does 'sponsorship' of change initiatives really mean? In this Briefing, we reflect on the high failure rate of change projects, and propose a framework for the creation and sponsorship of such initiatives. |
|
|
|
|
