Making Cross-Business Alliances Work
One Plus One Is Three

First there were business relationships. Then came partnership, closely followed by alliancing, and now after-alliancing. The words became grander, but the success rate remains low. Based on Bywater's automotive experience and pioneering the Stretch Performance Network in the oil and gas industry, we consider how you really make alliances work. Using live examples of projects currently underway, we listen to the views of the industry's leading names that are attempting finally to crack the alliancing challenge.