Alliancing Tips:

Before setting off on an alliancing journey, each potential participant needs to critically ask the question:

"Why am I doing this?"

There must be a clear understanding of what the business need is.

• Work with client to identify their business' alliance potential.

• Develop alliancing goals and partner criteria.

• Identify alliance candidates that meet client's criteria.

• Assist client in qualifying partner prospects.

• Help client in structuring and negotiating terms of alliance.

• Solve problems and track issues until agreement is reached.